Our All-New Formulation with ProCare® Technology
New product. New packaging. New technology. We have done them all. You may have already known by now that we have newly revamped our packaging to offer more nutrition and more quantity for your feline companions (read more about it HERE). Hence, we have more to offer.
As dedicated pet food experts, ProDiet® consistently pushes the boundaries of innovation across technology to be at the forefront of introducing and pioneering the development of advanced feline nutrition. Our commitment is here to stay — delivering Uncompromising Pet Nutrition for cats, ensuring they relish each meal, leading to longer, healthier lives, and creating countless meaningful memories alongside their devoted owners, you! That is how we have curated ProCare®, a technology that prioritises the holistic wellness of your kitty by elevating its nutrition to a world-class level like no other.
Why ProCare®?
Expertly crafted by a team of skilled vets, nutritionists, and pet food specialists, ProCare® is our greatest innovation to date. Engineered for rapid protein absorption and renowned for its allergy-relief properties, this exceptional cat food is crafted from premium upcycled human-grade meat, offering both a sustainable choice for your cat’s health and a positive impact on the environment.
With a meticulous selection of natural nutrient-dense ingredients, essential vitamins, and minerals, ProCare® goes beyond mere sustenance to promote overall feline well-being. Observe how your kitty grows healthily, spot how it is actively engaged during playtime, and run your fingers through its radiant coat. ProCare® is designed to offer them all and more.

Recognised by Industry Experts
Enjoy peace of mind knowing that our food safety standards adhere to the most stringent human-grade criteria. Our commitment to superior pet food quality has won recognition from diverse food regulation bodies such as Good Manufacturing Practices (GMP), Hazard Analysis and Critical Control Points (HACCP), Association of American Feed Control Officials (AAFCO), ISO 22000 Food Safety Management System, and British Retail Consortium (BRC). Every ProCare®-formulated kibble prioritises your cat’s health and happiness, making every meal a worry-free experience.
Furthermore, our commitment to excellence goes beyond nutritional value. ProCare®‘s kibbles surpass the industry standard, boasting higher nutrient density compared to most generic products in the market. We understand the importance of providing your cat with a superior and nourishing diet, and our expertise ensures that every kibble contributes to your cat’s overall health, making it the ideal choice for discerning cat owners like you who prioritise the very best for their feline companions.




Proven Efficacy in Easing Digestion
With the advanced formula of ProCare®, we prioritise improved digestion and nutrient absorption for your beloved cats. The enzyme-digested peptides play a crucial role in boosting digestibility, making sure that the nutrients are effectively absorbed, contributing to your cat’s overall well-being. Utilising enzyme-digested peptides, our formula ensures smaller amino acid molecules of less than 6.5 kDa, resulting in a 30-time reduction in size. This breakthrough leads to an 8.5% increase in protein digestibility.



Designed to be gentle on your cat’s stomach by facilitating rapid enzymatic breakdown and absorption in the gut, these smaller amino acid molecules optimise nutrient utilisation, easing the digestive process for your feline friends. This, in turn, enhances their overall digestive health, minimising the workload on their gut and maximising daily nutrition intake.
In the simplest terms, our formula minimises the effort required by the digestive system especially when it comes to breaking down protein, making it more efficient and boosting the cat’s daily nutritional intake, making sure your cat receives the maximum benefit from every bite. The enzyme-digested peptides not only aid in effective nutrient absorption but also contribute to reducing food allergies, providing a holistic solution to digestive well-being. Say goodbye to concerns about nutrient intake and digestive troubles with our scientifically crafted formula.
Top-Tier Nutritional Benefits for Cats
That is not all. ProCare® takes a comprehensive approach to feline nutrition, emphasising enhanced overall nutrient absorption and improved digestibility. This innovative formula addresses other crucial aspects of your cat’s health.
ProCare® is designed to improve dental care, promoting healthy teeth and gums to ensure your cat’s oral well-being. Enhanced hairball control is another feature, reducing discomfort and potential complications associated with hairballs.
Moreover, our formula supports overall wellness by providing 32 essential nutrients, meeting the standards of AAFCO Complete Balanced Daily Diet. This balanced composition promotes optimal health, ensuring your cat receives the necessary elements for a vibrant and active life. Our nutrient-dense kibbles, free from artificial colourings, offer a natural and wholesome solution to meet the diverse nutritional needs of your feline companion.

ProCare®, Proudly Crafted by ProDiet
Backed by decades of pet food expertise and countless efforts to innovate the best nutrition for pets, we are dedicated to shaping happy, healthy cats with Uncompromising Pet Nutrition, contributing to longevity and cherished memories with owners. With our latest invention — ProCare®, we believe it provides the nutrition your cats need to thrive, so you can get closer to them to create more cherished, lasting moments together. Embark on a healthier journey for your cats with our four ProCare®-formulated products in the 1.4kg size range today: Ocean Fish, Tuna, Gourmet Seafood, and Mackerel.
Get our all-new ProDiet kibbles HERE or visit major shopping outlets to get your hands on this Cat-citing delight!